Internet dating rotten tomatoes
The filmmaker is reduced to a content manufacturer and the viewer to an unadventurous consumer.
These firms and aggregators have set a tone that is hostile to serious filmmakers — even the actual name Rotten Tomatoes is insulting.
This actually became a news story — had been "slapped" with the "dreaded" Cinemascore F rating, a terrible distinction that it shares with pictures directed by Robert Altman, Jane Campion, William Friedkin and Steven Soderbergh.
After I had a chance to see, I was even more disturbed by this rush to judgment, and that's why I wanted to share my thoughts.
I'm talking about market research firms like Cinemascore, which started in the late '70s, and online "aggregators" like Rotten Tomatoes, which have absolutely nothing to do with real film criticism.
Many people seemed to want to define the film, box it in, find it wanting and condemn it.
And many seemed to take joy in the fact that it received an F grade from Cinemascore.
Over the past 20 years or so, many things have changed in cinema.
Those changes have occurred at every level, from the way movies are made to the way they're seen and discussed.
The horror, the dark comedy, the biblical elements, the cautionary fable — they're all there, but they're elements in the total experience, which engulfs the characters and the viewers along with them.